Typically brand studies, lift tests and other more scientific measurement strategies for brand marketing spend are not easily accomplished on Amazon, but data available through Amazon Retail Analytics Premium and some third party data providers can help provide a better data set for triangulating the efficacy of investment in Amazon advertising ‘beyond ROAS’.
NEW YORK-(BUSINESS WIRE)-Jun 19, 2018-Videa, an online marketplace for automated television advertising, today released new research from their Change Management survey, providing a number of insightful perspectives from 174 participants, comprised of Media Agency and TV Station Members and Reps, on the state of the TV advertising industry.
Nielsen is taking a big step to strengthen its measurement efforts for ads on OTT and set-top box video on demand, teaming up with Comcast’s ad-serving platform FreeWheel to determine ratings for the VOD ads, not just the content.
In its letter, Verizon noted that services like truck rental companies often use location data provided from phones to help customers who have trouble on the road. The services allowed people to find anybody using their phone number, potentially tracking them down based on location data that wireless carriers provided.