• A new report from Advertiser Perceptions, based on a survey of more than 600 US marketers, confirms that some are considering moving their business from traditional agencies to the digital arms of consulting firms.
  • Specifically, about one-third of marketers agreed that digital agencies operating in a consultative capacity is an option they’re considering.
  • Earlier this year, a study from the Society of Digital Agencies revealed that 77% of client-side marketers reported being open to working with a consultancy for digital agency work, almost double the share from last year.

    Source: https://www.marketingcharts.com/business-of-marketing/agency-business-81774