• Cookies revolutionized digital display advertising by allowing advertisers to take advantage of online data to reach individuals based on location, demographics, and behavior.
  • Due to their hyper-local relevance, unique device ID targeted ads often receive higher response rates than traditional display ads.
  • As we venture into 2018 and beyond, your body and your advertising will be healthier with fewer cookies.

    Source: http://www.alabamamediagroup.com/2018/01/02/2018-digital-marketing-trends-digital-display/