• End-of-the-world scenarios predicting the near disappearance of programmatic and the eventual collapse of the digital advertising industry are being countered by innovative solutions that restore a measure of control, to data owners as well as to data controllers, with better tracking across a range of metrics and better value in the execution of campaigns.

    Source: https://mobilemarketingmagazine.com/a-measure-of-control-the-surge-of-programmatic-guaranteed-teavaro