• From a supply-side perspective, there are many steps media agencies can take to better illustrate transparency, starting with a stronger focus on building relationships.
  • Transparency is a two-way street so agencies shouldn’t be afraid to work with publishers and exchanges to ensure their clients’ needs are met.
  • A thorough knowledge of how an ad exchange assesses publisher content and standards is essential for any agency that buys inventory on behalf of clients.

    Source: http://www.thedrum.com/opinion/2017/12/19/supply-side-perspective-agency-transparency