• Joydeep Bhattacharya, Accenture Interactive’s managing director for the U.K. and Ireland, said it’s only a matter of time before consulting firms oust traditional agencies in advertisers’ minds and revealed how the crumbling digital advertising ecosystem could benefit the consulting firm in 2018.
  • Do potential conflicts of interest between clients or between parts of Accenture Interactive’s business like media and auditing worry you?We have a clear approach; we don’t want to make acquisitions that could upset those agencies already in our existing family.
  • Part of Accenture Interactive’s programmatic push centers on offering a managed service to run clients’ in-house trading desks, which many media agencies can do.

    Source: https://digiday.com/marketing/accenture-interactive-boss-consulting-firms-ousting-agencies-just-matter-time/