• According to AdMaster’s data, 70% of advertisers have indicated that they will increase their digital marketing budget for 2018.
  • Approximately 6% of advertisers will shrink their budget, a slightly higher number compared to 2017’s 3%.Regarding marketing budget allocation, advertisers will continue to lean towards mobile devices.
  • According to AdMaster, 54% of advertisers stated that among various digital marketing technologies, they would be most interested in DMP in 2018.In the digital age, corporations require both large amounts of data and the ability to manage it.

    Source: http://markets.businessinsider.com/news/stocks/AdMaster-2018-Digital-Marketing-Trends-Report-70-of-Advertisers-Continue-to-Increase-Digital-Marketing-Budget-1013109643