• Adobe published the findings today stating that 86% of brands and 89% of agencies plan to spend more on programmatic ad-buying in 2018, with all marketers vowing to take greater control of their online media buying.
  • The survey also identified programmatic TV as a clear priority among participants, with 38% of marketers and 56% of agency professionals citing it as a priority in 2018, with better cross-screen measurement of media performance also cited as a key priority.
  • The findings from Association of National Advertisers asserted that more than 35% of brands have expanded their in-house programmatic media buying capabilities as marketers demand greater transparency.

    Source: http://www.thedrum.com/news/2017/12/19/adobe-62-brands-will-take-their-programmatic-media-trading-house-2022