• Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt.
  • Enforcing Ads.txt adoption is a pillar of that program.
  • Execs at Forbes and Google told me last month that advertisers and the DSPs they use to buy ads programmatically plan to start enforcing Ads.txt adoption in the fourth quarter of 2017.

    Source: https://martechtoday.com/advertisers-ready-get-aggressive-enforcing-ads-txt-adoption-203759