• Akamai is moving into optimization for campaigns and content by developing an adaptive learning engine that gathers real user and application data to determine how apps work in different situations and then automates changes in the process.
  • Akamai has also added media collections, so any marketer working on a digital advertising campaign can point the specific feature in Image Manager at the director where they pull their files and it will automatically optimize them, said Ari Weil, senior director of industry marketing at Akamai.
  • Akamai’s DevOps alignment focuses on three key areas: enabling customers to deploy Akamai as code, providing real-time visibility into applications running on Akamai, and helping developers modify applications easily in production.

    Source: https://www.mediapost.com/publications/article/308726/akamai-moves-into-optimization-for-marketers.html