• With heightened concerns about brand safety and transparency, more marketers are taking control of their programmatic advertising activities according to a new survey from the Association of National Advertisers that was released today.
  • The survey also found that 78% of those polled are concerned about brand safety issues in programmatic media buying.
  • Display formats remain dominant for programmatic advertising, per the survey, with 85% of respondents indicating their companies focus their programmatic buying on desktop display ads, followed by mobile display, desktop video and mobile vide

    Source: https://www.mediapost.com/publications/article/311744/ana-transparency-and-brand-safety-concerns-drive.html