• New year, new ways that fraudsters are trying to steal data and revenue from advertisers.
  • In radical cases, you may need your fraud prevention or data team to manually research hundreds of thousands of data points to prove that these installs were in fact fake, giving you a chance to recuperate your lost advertising budget.
  • The alternative is to work with your ad network partners and data team to develop a solution that puts a stop to this fraud scheme dead in its tracks.

    Source: https://www.moreaboutadvertising.com/2018/01/andreas-naumann-of-adjust-how-ad-spoofing-became-the-new-fraud-threat/