• While Apple’s anti-tracking moves may hit Criteo the hardest, other vendors like attribution companies and data platforms that also rely on ad targeting for portions of their business are caught in the crossfire of Apple’s customer privacy campaign.
  • Unlike tech giants like Facebook, Google and Amazon that have big ad businesses, Apple makes its money by selling devices, not advertising.
  • The company’s ambivalence about advertising was on full display when Apple CEO Tim Cook criticized ad-supported businesses in 2014 and when Apple shut down its mobile ad platform iAd last year

    Source: https://digiday.com/marketing/apple-rattling-ad-tech-safaris-anti-tracking-moves/