• The General Data Protection Regulation that will be upon us in less than six months is one of a wave of changes that will profoundly affect the balance between individual users and advertisers.
  • Users are becoming savvier about the data bargain in which they’re engaging and making more of an effort to curtail data sharing.
  • Me, Social Data Collective and Datacoup, for example, have been around for a while to help users understand and monetize their data across devices.

    Source: https://adexchanger.com/data-driven-thinking/aside-gdpr-many-changes-horizon-user-data/