• Research Now SSI’s audience validation solution combines high quality global opted-in data – one of the world’s largest collections of first-party data – with a best-in-class audience validation platform which allows marketers, advertisers and publishers to measure, validate and optimise measurement and decision-making across the online advertising value chain.

    Source: http://www.thedrum.com/industryinsights/2018/09/10/audience-validation-the-digital-age