• Jessica Hawthorne-Castro, CEO, Hawthorne, gives us insights about why marketing automation plays a crucial role when it comes to marketing.
  • Marketing automation isn’t just about marketing across multiple online channels and automating repetitive tasks-it also provides organizations with measurement and tracking tools that drive accountability.
  • As more consumers using multiple devices to consume content, more marketers will begin to leverage mixed-media modeling and related tools to automate various aspects of the advertising process and achieve their goals.

    Source: https://www.martechadvisor.com/articles/marketing-automation-2/automating-the-mixedmedia-model/