• B2B advertisers were actually more likely than B2C advertisers to have increased their digital video ad spending last year, as a surprising 12% of B2C respondents reported cutting back on their digital video ad spend; Respondents estimated allocating 15% of their digital ad spend in the previous fiscal year to YouTube, while Facebook and Instagram spend combined matched search spend; At least one-third of advertisers are already advertising across emerging technologies such as smart TVs, voice-activated digital assistants, wearable devices and augmented or virtual reality.

    Source: https://www.marketingcharts.com/customer-centric/analytics-automated-and-martech-82163