• Digital ad spending by B2B firms will grow by a forecast 13% next year to $4.6 billion after increasing by an estimated 15.6% this year, according to a new projection from eMarketer.
  • While up from just 12% share of B2B digital ad spend in 2013, mobile’s 38% share this year compares to more than half of digital ad spending as a whole in the US. Data from iProspect also demonstrates a slow shift to mobile in paid search: its B2B advertising clients continue to see most of their Google paid search clicks coming from desktops, but the device mix is slowly shifting towards smartphones.
  • While digital ad spending may be rising, overall ad spending by B2B firms seems to be on a downward trend.

    Source: https://www.marketingcharts.com/industries/business-to-business-81689