• In today’s digital world, where ad success is measured by precious eyeball seconds, many in the industry seem to have lost their way in their race to ad tech platforms.
  • The issues of ad blocking, fraud, and actual viewability are all issues engineered and exacerbated by a few ad tech bad actors – to the detriment of the entire digital advertising industry.
  • We can all agree that the ad tech sector hasn’t always put the consumer experience first, promoting ‘pop-up culture’ over high-impact advertising.

    Source: https://www.exchangewire.com/blog/2017/12/19/back-future-ad-tech-must-learn-creative-past/