Back to the Future: Why Ad Tech Must Learn from the Creative Past In today’s digital world, where ad success is measured by precious eyeball seconds, many in the industry seem to have lost their way in their race to ad tech platforms. The issues of ad blocking, fraud, and actual viewability are all issues engineered and exacerbated by a few ad tech bad actors – to the detriment of the entire digital advertising industry. We can all agree that the ad tech sector hasn’t always put the consumer experience first, promoting ‘pop-up culture’ over high-impact advertising. Source: https://www.exchangewire.com/blog/2017/12/19/back-future-ad-tech-must-learn-creative-past/ Share It! Share on Facebook Share Share on TwitterTweet Share on LinkedIn Share Send email Mail No related summaries.