• Verified mobile data has been checked for inaccuracies by the data owner.
  • Telcos can provide verified socio-economic information because a photo ID is required when customers create mobile accounts, and telco data is also tied to mobile ad IDs.
  • For now, US advertisers will need to continue using inferred and declared data, until they can find partners willing to offer verified first-party data.

    Source: https://adexchanger.com/data-driven-thinking/beyond-inferred-declared-mobile-data-trust-verify/