Beyond Inferred Or Declared Mobile Data: Trust, But Verify Verified mobile data has been checked for inaccuracies by the data owner. Telcos can provide verified socio-economic information because a photo ID is required when customers create mobile accounts, and telco data is also tied to mobile ad IDs. For now, US advertisers will need to continue using inferred and declared data, until they can find partners willing to offer verified first-party data. Source: https://adexchanger.com/data-driven-thinking/beyond-inferred-declared-mobile-data-trust-verify/ Share It! Share on Facebook Share Share on TwitterTweet Share on LinkedIn Share Send email Mail No related summaries.