• Cambridge Analytica’s big data enabled microtargeting in both the US election and the Brexit vote, which has raised serious ethical concerns.
  • Using data is no rare thing in politics, and indeed ironically some of the confident predictions that Hillary Clinton would win last year’s election were based on the supposed superiority of her data analytics department.
  • Weighing heavily on advertisers’ minds at the moment is the EU’s upcoming General Data Protection Regulation legislation, which comes into effect next year, handing consumers more control over their data and allowing them to withdraw consent of use of their data at any time.

    Source: http://www.theworldweekly.com/reader/view/magazine/2017-10-12/big-data-is-watching-you/10316/