• Now more than ever, brands need to invest in long-term reputation management to guide them and help them earn permission for whatever they want to do or sell or be.
  • Reputation is measured in whether your brand has the public permission to survive and thrive in a world of uncertainty, disruption and crisis.
  • Businesspeople need to reconsider authenticity and transparency as trends, and instead figure out how to put more time, money and people towards earning reputation.

    Source: https://www.mediapost.com/publications/article/313012/brands-must-refocus-on-earning-reputation-by-permi.html