• A joint study between 16 programmatic publishers including The New York Times, The Washington Post and Business Insider and done in conjunction with the DSP platforms Google, Amobee and Quantcast released last week estimated publishers lose $3.5 million to fraud daily, or $1.27 billion yearly, based on a $5 video ad CPM valuation.
  • Looking back, 2017 felt like a year of reckoning for digital marketing overall, between issues around brand safety, transparency, measurement and, tied to all of that, ad fraud.
  • In fighting fraud and its associated ills, it’s important for marketing professionals to keep in mind that truly systematic change achieved through accessible solutions is likely the most comprehensive way to address the problem.

    Source: https://www.marketingdive.com/news/can-marketers-unify-to-turn-the-tide-against-ad-fraud-in-2018/512892/