• Three-quarters of British internet users think there are more ads than just three years ago, and two in three say they are more intrusive.
  • On a slightly more positive note, a third of UK consumers feel that ads are better at telling stories than they were three years ago.
  • The big takeaway? Consumers are becoming fed up with too much internet advertising, which they are beginning to see as intrusive.

    Source: https://www.mediapost.com/publications/article/313009/consumers-fed-up-with-too-many-intrusive-internet.html