• If your customer outreach strategy involves use of any such technologies, you will need more and more content to satisfy the need of content on these platforms.
  • Having relevant content on your destinations will provide a new competitive advantage to marketers in terms of SEO. Almost all search engines give high ranking to content heavy pages, after all they are all content aggregators at the end of the day.
  • Content will be the new currency for marketers going forward if they have to survive in this huge marketplace.

    Source: http://www.businessworld.in/article/Content-Marketing-2018-The-Only-Way-Going-Forward-For-New-Age-Marketers/21-01-2018-137874/