• The way the advertising industry uses, captures, and analyzes consumer data will change dramatically in 2018.
  • With GDPR looming and transparency still an evolving battle, 2018 promises to be an interesting year for advertising data.
  • The industry is changing – and while some aspects of data collection and activation will become harder, as a result, at large, GDPR and the shift towards second-party data are likely to enable a new depth of data quality.

    Source: https://digitalcontentnext.org/blog/2018/01/19/data-driven-advertising-will-change-2018-net-positive-effect-gdpr-transparency/