• Data leaks have been around for years, but publishers and those supporting the data industry have not paid much attention to the problem until Europe’s May 2018 General Data Protection Regulation deadline created a major challenge.
  • An ad quality report for publishers from Ad Lightning, the Seattle-based ad-tech company focused on programmatic, released Monday ,shows that data leaks are worse than previously thought.
  • Getting a grip on data leaks is critical as publishers prepare to adhere to the GDPR. Even in the United States, publishers, with European traffic will be required to disclose all of the third parties that capture specific user data from their site.

    Source: https://www.mediapost.com/publications/article/312978/data-leaks-in-ad-supply-chain-to-wreak-havoc-on-gd.html