• A cookie cutter mass advertising approach simply does not work for brand advertisers.
  • The fusion of data and algorithms will enable advertisers to better reach the right target audiences on the right medium, including the largest middle class in the world, which now numbers more than 200 million people.
  • Want to advertise to one billion people? You’re going to need good data and technology to achieve the feat.

    Source: http://www.campaignasia.com/article/data-technology-the-keys-to-advertising-to-one-billion-people/442141