Demand-Side Platforms: The Supply-Side Transparency Wish List Demand-side platforms want supply-chain transparency. We can expect demand-side platforms to aggressively verify publishers they access, cutting out all resellers that don’t work directly with publishers. Because DSPs now access the same publishers from multiple exchanges, they can compare the winning bid price to bid price ratio and approximate whether the second-price auction has been manipulated. Source: https://www.forbes.com/sites/forbescommunicationscouncil/2017/12/27/demand-side-platforms-the-supply-side-transparency-wish-list/#166b71ca4473 Share It! Share on Facebook Share Share on TwitterTweet Share on LinkedIn Share Send email Mail No related summaries.