• In essence, the public ledger provided by blockchain will provide some digital rights capabilities, and perhaps some monetary upside, for photographers.
  • On the other hand, what Kodak is proposing is the first application of blockchain – that I’ve observed – with a tangible relationship to marketing amid a lot of hype.
  • We dive into blockchain and explore where it really has marketing potential.

    Source: https://www.swordandthescript.com/2018/01/blockchain-marketing-potential/