• All stakeholders in the ad industry, not just brands, need to communicate to consumers what is at stake if the data exchange is cut off.
  • Finally, the digital advertising industry needs to be transparent and communicate a commitment to ethical treatment and protection of data granted by consumers.
  • Communicating to consumers about data protection and security is not just checking a box, but plain and simple good business practice.

    Source: http://mobilemarketingmagazine.com/dont-keep-consumers-in-the-dark–s4m