Don’t keep consumers in the dark All stakeholders in the ad industry, not just brands, need to communicate to consumers what is at stake if the data exchange is cut off. Finally, the digital advertising industry needs to be transparent and communicate a commitment to ethical treatment and protection of data granted by consumers. Communicating to consumers about data protection and security is not just checking a box, but plain and simple good business practice. Source: http://mobilemarketingmagazine.com/dont-keep-consumers-in-the-dark–s4m Share It! Share on Facebook Share Share on TwitterTweet Share on LinkedIn Share Send email Mail No related summaries.