Dozens Of Brands Have Built Businesses On Facebook And Instagram. But It’s Getting A Lot Harder
In five years, they built a business with $80 million in sales, creating a playbook for a successful digital-only brand.
Times have changed over the past year, and already, the golden age of building a major direct-to-consumer brand on Instagram or Facebook is ending, as competition for digital eyeballs has increased, costs have gone up exponentially, and the use of influencers has spread to mainstream brands.
Maybe it goes without saying that the brand is key, but a year or two ago it seemed even half-baked efforts could succeed on Facebook or Instagram because the idea of selling direct to consumers at a better price was new.