Facebook has a 100-person engineering team that helps advertisers build tools and infrastructure
That team works with advertisers to build the technology and infrastructure needed to run more effective campaigns on Facebook, often on top of Facebook’s APIs.
To give me a better sense of what the team actually does, Facebook connected me with Anthony Marino, chief marketing officer at online thrift store thredUP. Marino said that when his company started talking with Facebook’s solution engineering team in 2016, there was a big challenge: How to use ads to highlight thredUP’s constantly changing inventory.
It also works with the companies that offer ad-buying tools on top of Facebook, like Smartly, Kenshoo, Marin Software, Adobe, Social Code and Nanigans – and mobile gaming company Machine Zone said the Facebook ad-buying platform it built with the solution engineering team’s help was so successful that it’s launching a new business called Cognant.