• Based on a survey conducted among 164 B2B marketers by Adweek BrandShare, the report indicates that relatively few are utilizing martech features such as lead scoring/grading and data onboarding.
  • Other martech features yet to be seized upon by B2B marketers include data onboarding and predictive data, per the report.
  • B2B marketers face a range of obstacles to succeeding with data-driven marketing, the report finds.

    Source: https://www.marketingcharts.com/customer-centric/analytics-automated-and-martech-81794