Few B2B Marketers Report Using More Sophisticated MarTech Features Based on a survey conducted among 164 B2B marketers by Adweek BrandShare, the report indicates that relatively few are utilizing martech features such as lead scoring/grading and data onboarding. Other martech features yet to be seized upon by B2B marketers include data onboarding and predictive data, per the report. B2B marketers face a range of obstacles to succeeding with data-driven marketing, the report finds. Source: https://www.marketingcharts.com/customer-centric/analytics-automated-and-martech-81794 Share It! Share on Facebook Share Share on TwitterTweet Share on LinkedIn Share Send email Mail No related summaries.