• Mobile programmatic pricing is about to have its hockey stick moment, set to grow more than 45% by 2019, according to a projection released by programmatic agency Goodway Group on Tuesday.
  • Mobile prices will increase incrementally, just under 4% month over month throughout the coming year, including for mobile display and mobile video ads served in-app and via mobile browsers.
  • The ability to target more precisely based on cross-device identity could also nudge mobile inventory prices higher, especially as connected TVs enter the device mix, attracting CPG marketers and others looking to do more with attribution.

    Source: https://adexchanger.com/mobile/get-checkbooks-price-mobile-ads-will-surge-45-2018/