• According to the Dentsu Aegis Network Global Ad Spend Forecasts January 2018 report, global ad spend growth is forecast to accelerate to 3.6% in 2018, up from 3.1% in 2017.
  • The Asia Pacific region is expected to be the leading contributor to global ad spend growth this year.
  • While China is still a high growth market, with an estimated 5.4% increase in ad spend in 2018, it has also showed signs of slowing down.

    Source: http://www.businessinsider.sg/global-ad-spend-forecasts-show-a-market-in-transformation-but-not-recession-report/