• Google is rolling out a new tool that will stop so-called reminder ads from following you around the internet, typically used to try to get users to come back after virtual window shopping.
  • Users can then choose to mute individual reminder ads and view those that they’ve already muted with their Google Ads settings.
  • Muting lasts for 90 days, but Google is quick to point out that it only affects sites and services using its ads platform and that other ad services also provide similar reminder ads, meaning this will not be a magic bullet for all irritating ads.

    Source: https://www.theguardian.com/technology/2018/jan/26/google-reminder-ads-mute-privacy-tool