• The Interactive Advertising Bureau Tech Lab is out this week with two new specs: version 2.0 of its OpenDirect spec for automated guaranteed buying and selling of ads and the first OpenData spec for reporting campaign performance metrics.
  • The OpenData 1.0 tech spec has standards for campaign analytics used by publishers, agencies and data management vendors.
  • Both OpenDirect 2.0 and OpenData 1.0 are open for public comment through mid-March.

    Source: https://martechtoday.com/iab-tech-lab-releases-opendirect-2-0-opendata-1-0-209400