• Just in terms of advertising alone, it pushes news organizations to think more about user experience.
  • If average revenue per user encompasses all types of revenue, a much more extreme focus on user experience would naturally follow.
  • He is a longtime former newspaper reporter, editor, publisher and corporate director of news.

    Source: http://www.editorandpublisher.com/columns/industry-insight-news-organizations-need-longer-term-revenue-metrics/