Internet of things in the supercool game of B2B marketing Many great men of our generation are considering Internet of Things as the fourth industrial revolution after the invention of steam engines, the information age and the internet. Product usage data which was earlier accessible only through customer survey & time-consuming data collection can now be accessed through the Internet of things. The picture of the customer easily becomes three-dimensional with the amount of customer data that internet of things has to offer. Source: https://customerthink.com/internet-of-things-in-the-supercool-game-of-b2b-marketing/ Share It! Share on Facebook Share Share on TwitterTweet Share on LinkedIn Share Send email Mail No related summaries.