• Many great men of our generation are considering Internet of Things as the fourth industrial revolution after the invention of steam engines, the information age and the internet.
  • Product usage data which was earlier accessible only through customer survey & time-consuming data collection can now be accessed through the Internet of things.
  • The picture of the customer easily becomes three-dimensional with the amount of customer data that internet of things has to offer.

    Source: https://customerthink.com/internet-of-things-in-the-supercool-game-of-b2b-marketing/