• While the IAB Tech Lab has set up a working group to develop best practices for the use of blockchain within digital advertising, and the Linux Foundation has started the HyperLedger project to help drive enterprise-capable blockchain technology, there still remains a lot of confusion and gaps.

    Source: https://www.thedrum.com/opinion/2018/09/17/blockchain-bullshit-examining-its-current-worth-digital-advertising