Looking to Re-Engage E-Commerce Site Visitors? Focus on These Segments
The biggest factor behind the likelihood of a shopper returning to an e-commerce site and making a purchase is previous history with the brand, according to a new study from Monetate.
The research shows that while shoppers who bounced from the site made up the largest share of initial traffic, only 16% of bounced shoppers returned to the site, and of those just 1.9% made a purchase upon return.
Looking specifically at those who viewed a product, Monetate’s data shows that those shoppers who viewed the product and exited from the product page had a far higher return rate and conversion rate upon return than those who viewed a product and then exited from the category page.