• None of the five ad buyers Digiday spoke with for this story know how Amazon’s client services teams are structured or how many people each has.
  • Even PMG, with its eight contacts and several Amazon campaigns under its belt, has trouble navigating Amazon’s internal client services teams.
  • Ad buyers said Amazon is following the playbooks of other ad platforms like Google, Facebook, Instagram and Snapchat, which were slow to make their client services teams available to agencies and ad tech providers while developing ad offerings.

    Source: https://digiday.com/marketing/lost-translation-ad-buyers-struggle-navigate-amazons-client-services-teams/