Marketing And Tech: Five Questions To Ask Before Launching Your Next Digital Campaign Without modern content management systems, there was little more marketing could create beyond campaign landing pages and microsites hosted by agencies. These siloed digital experiences created disparity in the customer journey and put marketing and technology leaders at odds with each other. While marketing technology solutions have proliferated and become easier for marketing departments to secure, the stakes are even higher today when marketing and IT are not aligned. Source: https://www.forbes.com/sites/forbesagencycouncil/2018/01/25/marketing-and-tech-five-questions-to-ask-before-launching-your-next-digital-campaign/#226ef16875f3 Share It! Share on Facebook Share Share on TwitterTweet Share on LinkedIn Share Send email Mail No related summaries.