• Without modern content management systems, there was little more marketing could create beyond campaign landing pages and microsites hosted by agencies.
  • These siloed digital experiences created disparity in the customer journey and put marketing and technology leaders at odds with each other.
  • While marketing technology solutions have proliferated and become easier for marketing departments to secure, the stakes are even higher today when marketing and IT are not aligned.

    Source: https://www.forbes.com/sites/forbesagencycouncil/2018/01/25/marketing-and-tech-five-questions-to-ask-before-launching-your-next-digital-campaign/#226ef16875f3