• In 2016, a report on data science by CrowdFlower found that 83% of American data scientists surveyed reported a shortage of qualified people in their field.
  • The remarkable market shortfall is tough for business, but brilliant for data scientists and those who will become data science professionals in the near future.
  • That, among many other things, is what a Master’s in Data Science will help you to become: adept at applying data analysis in specific business and marketing contexts.

    Source: https://www.marketingprofs.com/articles/2018/33404/how-data-science-will-change-the-marketing-world-as-we-know-it