Marketing Careers: The Role of Data Science in Marketing In 2016, a report on data science by CrowdFlower found that 83% of American data scientists surveyed reported a shortage of qualified people in their field. The remarkable market shortfall is tough for business, but brilliant for data scientists and those who will become data science professionals in the near future. That, among many other things, is what a Master’s in Data Science will help you to become: adept at applying data analysis in specific business and marketing contexts. Source: https://www.marketingprofs.com/articles/2018/33404/how-data-science-will-change-the-marketing-world-as-we-know-it Share It! Share on Facebook Share Share on TwitterTweet Share on LinkedIn Share Send email Mail No related summaries.