• Advertising agencies are under threat as more marketers take programmatic media buying in-house.
  • More than 35% of companies that responded to a new ANA survey said they had expanded their in-house programmatic media-buying capabilities and limited the role of outside agencies, up from 14% in 2016.
  • The report is in line with current trends, with a growing roster of brands including Sprint, Allstate, StubHub, Unilever, and Netflix taking some digital and programmatic ad buying in-house in recent year

    Source: http://www.businessinsider.com/programmatic-media-ads-buying-survey-2017-12