Most Industrial Marketers Upped Their Spending on Content, Social and SEO Last Year Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel. Industrial marketers appear to be spending in areas where their target audiences reside. The marketers surveyed by IEEE GlobalSpec appeared to prioritize acquisition over retention last year, per the report. Source: https://www.marketingcharts.com/industries/business-to-business-81865 Share It! Share on Facebook Share Share on TwitterTweet Share on LinkedIn Share Send email Mail No related summaries.