• Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.
  • Industrial marketers appear to be spending in areas where their target audiences reside.
  • The marketers surveyed by IEEE GlobalSpec appeared to prioritize acquisition over retention last year, per the report.

    Source: https://www.marketingcharts.com/industries/business-to-business-81865