• Internet advertising firms are losing hundreds of millions of dollars following the introduction of a new privacy feature from Apple that prevents users from being tracked around the web.
  • Advertising technology firm Criteo, one of the largest in the industry, says that the Intelligent Tracking Prevention feature for Safari, which holds 15% of the global browser market, is likely to cut its 2018 revenue by more than a fifth compared to projections made before ITP was announced.
  • With annual revenue in 2016 topping $730m, the overall cost of the privacy feature on just one company is likely to be in the hundreds of millions of dollars.

    Source: https://www.theguardian.com/technology/2018/jan/09/apple-tracking-block-costs-advertising-companies-millions-dollars-criteo-web-browser-safari