• Agency cuts are continuing at Procter & Gamble with the FMCG juggernaut announcing it would be moving more media planning and buying in-house, despite reporting encouraging sales for the last three months of 2017.
  • The company beat analyst forecasts for second quarter sales growth and earnings per share, with organic sales growth of more than 2%, as it increased media spending but slashed agency and ad-production costs.
  • P&G is aiming to save a further $400m and will implement new advertising and media agency models, he added.

    Source: http://www.adnews.com.au/news/pandg-plans-further-agency-cuts-as-it-brings-more-media-buying-in-house