• Procter & Gamble isn’t done trimming its agency and advertising investments, even after a year of deep cuts to media and production budgets, according to senior managers during the company’s Q2 earnings report on Tuesday.
  • Even with P&G’s digital ad pullback last year, improved targeting and media relationships helped the world’s biggest ad spender reach 10% more people in 2017 than it did the previous year.
  • The cuts translated to $750 million savings in agency fees and production costs in 2017, likely growing to more than $1 billion in agency reductions by the end of this year.

    Source: https://adexchanger.com/online-advertising/procter-gamble-plans-keep-slashing-marketing-costs/